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Things you can do to increase the number of subscribers on your YouTube channel
In the recent business world, more and more companies are starting marketing using YouTube, but are you aware of the number of YouTube channel subscribers?
The number of YouTube channel subscribers is a barometer that indicates the degree of attention to the subject who distributes. Efforts to acquire channel subscribers are essential if you want to improve awareness and branding of companies, products and services.
In this article, I will explain what companies should do to increase the number of subscribers on their YouTube channel.
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table of contents
- What happens if you have too many subscribers on your YouTube channel?
- What is the reason why the number of subscribers of the YouTube channel is not increasing?
- Unknown due to irregular updates
- There is no sense of unity in the concept of the channel
- The video has not been devised
- Tips for increasing the number of subscribers on your YouTube channel: Marketing
- Provide targeted and informative content
- Do SEO measures for videos
- Update your video channel more often
- Communicate with video viewers and related channels
- Tips for increasing the number of subscribers on your YouTube channel: Video production
- improve the thumbnail
- Be conscious of grabbing videos
- Add sound effects and telops
- Encourage subscribing
- Take action now to increase the number of subscribers on your YouTube channel
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What happens if you have too many subscribers on your YouTube channel?
You can watch videos on YouTube without subscribing. Many of you may be wondering why you should subscribe to a YouTube channel because you can operate it in the same way as usual without any restrictions. First of all, I will explain in depth about YouTube subscribers.
What is the number of subscribers on a YouTube channel?
YouTube channel subscribers represent the number of viewers who follow your channel.
On YouTube, when you subscribe to a channel, you can check the videos newly published by the distributor on the YouTube "subscribed channel" screen. By subscribing to their favorite channels, users will be able to watch videos in a few steps.
Also, if you subscribe to the channel, you will be notified when the channel operator publishes a new video. It makes it easier to watch video content in a timely manner, so it will be especially useful for channels that transmit highly trending information.
The intention for users to subscribe is to make it easier for them to watch videos that interest them. In other words, channel registration by users can be said to be a declaration of intention to "want to continue watching video content".
What happens if you have too many subscribers on your YouTube channel?
The more subscribers you have on your YouTube channel, the more fans you have. The more registrants, the more likely it is to be highly rated by users and search engines, creating a virtuous cycle in which the number of views increases accordingly.
By the way, in order to earn advertising revenue on YouTube, you need to participate in the YouTube Partner Program and pass the screening.
Participation conditions for the partner program have been decided, and the contents are as follows.
- 1,000 or more subscribers
- Over 4,000 hours of total video playback time in the last 12 months
- Advertiser-friendly content
What is the reason why the number of subscribers of the YouTube channel is not increasing?
Even though your videos are getting a fair amount of views, your channel may not be gaining subscribers. What are the possible causes in this case?
Unknown due to irregular updates
The reason why video viewers subscribe to YouTube channels is because they want to continue watching video content. Therefore, if you do not update the video regularly, it will be judged that you do not need to subscribe to the channel.
Be sure to keep in mind that deciding the day of the week and the pace of updating will make viewers expect that the video will be delivered regularly, which will lead to an increase in the number of channel subscriptions.
There is no sense of unity in the concept of the channel
If your channel concept doesn't feel coherent, it may not be clear what your "target" is. For example, a video with a title such as "Sporting goods store employee talks about his favorite TV show" is inconsistent. Self-satisfied or imaginative video content that does not meet the needs of viewers will often have sluggish views.
In order to encourage channel registration, it is necessary to make viewers think that it is "interesting", "learning", and "I want to see it again". Analyze your target's needs and your company's strengths to establish a firm concept for your channel.
The video has not been devised
Even if a video is displayed on a web page, search results, SNS, etc., it will not lead to channel registration unless people are interested in watching it. The more popular the video is, the more the title and thumbnail are designed to encourage viewing, and there is also a mechanism to encourage channel registration within the video.
Calling out and setting up a registration button in the video has the effect of encouraging registration, as it makes people aware of channel registration and saves the trouble of registration. Let's remember that such "ingenuity" also affects the number of subscribers, as well as the content of the video content.
Tips for increasing the number of subscribers on your YouTube channel: Marketing
In order to increase the number of YouTube channel subscribers, cooperation between the marketing side and the production side is essential. Here's what to do on the marketing side.
Provide targeted and informative content
In order to create a concept for the video, we clarify the target audience who want to see the video, and think about content that will be beneficial to the target audience during the planning stage. In many cases, the information that the company wants to send differs from the information that the target user wants, so carefully analyze the needs of the target. Even after opening a channel, it is important to use tools such as YouTube analytics to fully understand user attributes and reactions.
In the videos of Alps Alpine Co., Ltd., which manufactures electronic components, the target is the designer of the manufacturer, and the how-to video about the technology and how to use it is distributed.
Do SEO measures for videos
Just as SEO measures (search engine measures) are important for websites, VSEO (VideoSEO) is also important for video sites. With VSEO, by including search keywords in titles, descriptions, tags, thumbnails, etc., we aim to rank high in the search results of video sites. On YouTube, VSEO makes it easier for videos to be recommended as related videos of other videos.
When selecting VSEO countermeasure keywords, check the keywords suggested by the keyword tool and the search column.
Update your video channel more often
Increasing the update frequency of your video channel is a key factor in increasing your subscribers. In fact, channels with frequently updated videos tend to have higher ratings and more subscribers.
However, when updating more frequently, focus on quality over quantity. Work with production-side resources to produce videos at an update frequency that maintains quality.
Harbor Research Institute, which develops the cosmetic brand HABA, regularly produced video content with the theme of "beauty and health that are a little convenient to know". Thanks to high quality and regular updates, the number of subscribers has doubled in half a year.
Communicate with video viewers and related channels
If you leave comments on videos of related genres on your channel, you may be able to have the video posters and their viewers watch the videos on your channel.
You may also receive comments from viewers on your videos, which is a great opportunity to acquire fans. Be aware of two-way communication, such as reflecting the comments you receive in the video and answering questions from viewers in the video or on SNS.
YouTube also uses the element of "interaction with viewers" to rank videos, so videos with active comments are highly evaluated.
Tips for increasing the number of subscribers on your YouTube c[hannel: Video production
Next, I will explain what you should do on the production side to increase the number of subscribers to your YouTube channel. We recommend that you incorporate it into the production process, as the results will change with just a little effort.
improve the thumbnail
A thumbnail is an image that is the cover of a video, and in video, it can be said that it is "the content that the user sees first". On YouTube, when you post a video, the machine automatically generates thumbnails from the scenes in the video, but you can also create your own. Original thumbnails are highly appealing, so try to create your own as much as possible.
Thumbnails are displayed in search results and related video screens, but in many cases they are displayed in a reduced size. Therefore, make sure to devise a composition that makes it easy to understand the content of the video even if it is small, and use large, easy-to-read text.
Be conscious of grabbing videos
If a video fails to grab the viewer's attention in the first few seconds, it will quickly leave, so it is necessary to take measures to "grab" it. Recent music PVs have almost no prelude or start with short phrases or impressive sounds, which is considered to be a measure against withdrawal.
For “grasping,” it is effective to use high-impact content, explanations such as video outlines, and moving animations. However, if you focus too much on "grabbing" and the content is thin and you leave one after another, it will be regarded as a "clickbait video" for the purpose of increasing the number of views, and there is a risk that the evaluation will decrease, so be careful.
Add sound effects and telops
Empathy and satisfaction with your videos are essential to driving subscribers. Sound effects and telops (subtitles) should be used to excite the viewers' feelings.
TV programs are a good reference for how to use sound effects and telops. Let's take a look at the timing, the type of sound effect, the color of the letters, the atmosphere of the font, and so on.
In addition, using sound sources and character fonts in videos published by companies may constitute commercial use, so be careful about copyrights and licenses.
Encourage subscribing
Encouragement to subscribe to the channel within the video is necessary because it affects the behavior after watching the video. Having a shoutout, text, and subscribe button will increase your conversion rate for subscriptions.
YouTube allows you to place a watermarked subscribe button in your videos. By having the button in the video, it is a good idea to create an environment where viewers can reduce the effort of searching for the registration button and make it easier to press the button. You can also set the pop-up timing as you like, so be sure to set it to guide you according to the video composition.
By taking this step when posting a video, you will be able to smoothly subscribe to the channel without leaving the screen after watching.
Take action now to increase the number of subscribers on your YouTube channel
The number of YouTube channel subscribers indicates the degree of attention and expectations for the video content provided by the channel, and increasing the number of subscribers can provide various benefits.
Some measures to increase channel subscribers require know-how and manpower, so it is a good idea to consider requesting an external contractor if necessary.
It may take several months from the implementation of countermeasures until the visible effects are seen, so we recommend that you start with what you can do first.
